Keyword insertion

An advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms.

• To use this feature in your ads, you insert a special piece of code into your ad text. For example, let's say you're running a campaign to advertise your candy store and you have an ad group that promotes your chocolate candy products. The snippet of code that you'll insert in your ad text might look like the following: {KeyWord:Chocolate}. Doing this means that when a keyword can't be inserted in your ad, we'll insert Chocolate instead.
• Then, when a customer uses one of your keywords in their search, AdWords automatically replaces the code with the keyword that triggered your ad.
• This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful.
• Keyword insertion is an advanced AdWords feature, so make sure you carefully follow the instructions.

How to use keyword insertion