How much text can I include in my ad's image?

Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to ensure people only see high-quality content. This includes logos and slogans in images. We recommend that you use the text field in the ad to get your message across.

To see if your ad image meets the 20% text limit:

1. Go to the grid tool.
2. Click Browse to upload an image you want to use in your ad.
3. Click Show grid to display the image within the 5x5 grid.
4. Click on the boxes that contain text. If text is present in 6 or more boxes, then the image more than likely has more than 20% text and may not eligible to be used in an ad in News Feed.
5. If your image has more than 20% text, you can edit your ad.

Note: This grid is only demonstrative of how we review ad images for text. We have the final say in whether or not your image is compliant with our policies.

Allowed in the 20% text policy:

• Pictures of products that include text on the actual product
• Photos of products in real situations or photos of products with a background

Not allowed in the 20% text policy:

• Images that are zoomed in on logos/images with text overlay
• Images that are clearly edited to include text on the product as a loophole to policy

Learn more about our image guidelines